Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how Gleemium Marketing (ABN 28 237 434 635) collects, uses, stores, discloses and protects personal information about visitors to gleemiummarketing.com.au and clients of our local SEO, paid ads and web design services.

We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and the Spam Act 2003 (Cth). In this policy, "we", "us" and "our" refer to Gleemium Marketing. "You" or "your" refers to any person who visits our website, fills out a form, contacts us, or engages our services.

2. What information we collect

The kinds of personal information we collect depend on how you interact with us. We may collect:

Information you provide directly

• Identity and contact details - your name, business name, email address, phone number and physical address;
• Enquiry details - the message you send via our contact form, audit request form or by email/phone;
• Business information - your website URL, Google Business Profile, industry, target service area and existing marketing activity, when you request an SEO audit or proposal;
• Payment information - billing name, address and method (we do not store full card numbers; payments are processed by our payment provider);
• Account credentials - access details for systems you ask us to manage on your behalf (e.g. Google Business Profile, Google Ads, Meta Ads, WordPress) - always shared with your explicit consent and stored using industry-standard encryption.

Information we collect automatically

• Technical information - your IP address, device type, browser, operating system, referring URL and pages viewed;
• Usage information - how you arrived at our site, how long you stayed, what links you clicked, and what content you engaged with;
• Cookies and similar technologies - small data files stored on your device (see Section 6).

3. How we collect your information

We collect personal information in the following ways:

• directly from you when you complete a form, request a free SEO audit, email us, call us, or interact with us on social media;
• automatically through cookies and analytics tools when you visit our website;
• from third-party tools we use to deliver our services (e.g. Google Search Console, Google Business Profile, Meta Business Suite) once you authorise us to access them;
• from publicly available sources (e.g. your business website, ABN Lookup, Google Maps listings) when preparing audits and proposals.

4. How we use your information

We use personal information for the following purposes:

• to respond to your enquiries and provide the SEO audit, proposal or service you requested;
• to deliver, manage and improve the services you engage us for - including local SEO, Google Business Profile optimisation, citation building, on-page SEO, link building, review management, Google Ads, Meta ads and website design;
• to communicate about your account, project updates, monthly reports and renewals;
• to issue invoices, process payments and keep accounting records as required by Australian tax law;
• to send marketing communications about our services where permitted (see Section 10);
• to improve our website, content and service offering through aggregated analytics;
• to comply with our legal obligations and to protect our rights, property and safety.

5. Who we share your information with

We may disclose your personal information to:

• Service providers and contractors who help us deliver our services - including our hosting provider (Hostinger), email and form-handling provider (formsubmit.co), payment processor, bookkeeper and accountant. These providers are bound by confidentiality and data-protection obligations;
• Analytics and advertising platforms - including Google (Analytics, Search Console, Business Profile, Ads), Meta (Facebook, Instagram, Pixel), LinkedIn and similar - to deliver and measure marketing campaigns;
• Professional advisers - lawyers, accountants and auditors, where reasonably necessary;
• Law enforcement, government or regulatory bodies - where required by Australian law, a court order, or to protect our legal rights.

6. Cookies, analytics and tracking

Our website uses cookies and similar technologies to make the site work, measure performance, and improve your experience. We use:

• Essential cookies - required for the site to function (e.g. session, security);
• Analytics cookies - via Google Analytics, to understand how visitors find and use the site (anonymised IP, aggregated reports);
• Marketing cookies - to measure ad performance and show relevant content via Google Ads and Meta Pixel.

You can disable cookies via your browser settings. Disabling essential cookies may prevent parts of the site from working correctly.

You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

7. How we store and protect your information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. These steps include:

• encrypted (HTTPS) transmission across our website;
• secure password-managed access to client accounts and admin systems;
• two-factor authentication on critical systems (email, hosting, Google Ads, Meta Ads);
• regular backups and software updates;
• access restricted to team members who need it to perform their role.

Despite these measures, no method of transmission or storage over the internet is 100% secure. If a data breach occurs and is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.

8. Data retention

We keep personal information only as long as we need it for the purposes set out in this policy or as required by law. For example:

• contact-form enquiries: up to 24 months from your last interaction;
• active client records: for the duration of the engagement plus 7 years (Australian Taxation Office requirement);
• website analytics: aggregated and retained per Google Analytics standard settings;
• marketing-consent records: until you opt out, plus a reasonable record-keeping period.

9. Your rights under Australian Privacy Law

Under the Australian Privacy Principles, you have the right to:

• access the personal information we hold about you;
• correct any information that is inaccurate, out of date, incomplete or misleading;
• request deletion of personal information we no longer need to keep;
• opt out of receiving direct marketing at any time;
• complain if you believe we have breached the Australian Privacy Principles.

To exercise any of these rights, email us at support@gleemiummarketing.com.au. We will respond within 30 days. We may need to verify your identity before acting on a request.

10. Marketing communications

If you give us your email or phone number through our forms, we may send you occasional marketing about our local SEO services, case studies and offers. Every marketing email includes a one-click unsubscribe link. SMS marketing includes a STOP reply option. You can also opt out at any time by emailing support@gleemiummarketing.com.au.

We comply with the Spam Act 2003 (Cth) - we only send commercial messages where we have your consent (express or inferred from an existing business relationship), we identify ourselves clearly, and we provide a working unsubscribe option.

11. Children's privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has provided us personal information, please contact us and we will delete it.

12. Overseas data transfers

Some of our service providers - including Google (United States and other countries), Meta (United States and Ireland), Hostinger (Lithuania and European Union) and formsubmit.co (United States) - store and process data outside Australia. By using our website and services, you consent to your personal information being transferred to and processed in those jurisdictions. We take reasonable steps to ensure these providers handle personal information in line with the Australian Privacy Principles.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The "Last updated" date at the top of this page shows when it was last revised. We encourage you to review it periodically. Continued use of our website or services after changes are posted means you accept the updated policy.